AI Insights · Timothy · January 2022
Top 5 Photo and Video Apps on iOS in Brazil Q4 2021
Instagram, YouTube, Google Photos, CapCut, and Kwai showed varied performance in Brazil during Q4 2021, with notable trends in downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 photo and video applications on iOS in Brazil demonstrated diverse performance metrics, according to data from Sensor Tower. Here's a closer look at the trends for Instagram, YouTube: Watch, Listen, Stream, Google Photos: Backup & Edit, CapCut - Video Editor, and Kwai - Video Social Network.
Instagram saw a downward trend in weekly revenue, starting at around $6.6K in early October and dropping to approximately $3.3K by the end of December. On the other hand, weekly downloads fluctuated, peaking at 246K in late November before settling at 167K in the last week of December. The app maintained a steady base of active users, closing the quarter with over 10.3M.
YouTube: Watch, Listen, Stream experienced a peak in weekly revenue, reaching up to $279K in mid-October, and ending the quarter at $276K. The app's weekly downloads saw a high of 218K in mid-December, with active users slightly declining from 29.2M to 28.8M over the quarter.
Google Photos: Backup & Edit showed a positive trend in weekly revenue, starting the quarter at $33.9K and rising to $47.2K by the end of December. Weekly downloads reached a high of 90K in late November, while active users increased from 1.13M to 1.16M throughout the quarter.
CapCut - Video Editor did not generate revenue but saw a significant increase in weekly downloads, peaking at 128K in the last week of December. The active user base remained relatively stable, ending the quarter at 252K.
Kwai - Video Social Network had a notable spike in weekly revenue, jumping from $1.8K in mid-October to $26.7K by the end of December. Downloads varied, reaching a high of 71K in late October, while active users decreased from 1.6M to 1.36M over the same period.
These insights are based on data from Sensor Tower, where more detailed analysis can be found.